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Elon Musk buys startup Laskie and takes steps to turn Twitter into a super app

Elon Musk's company, X Corp. — the holding company for Twitter — recently acquired Laskie, a recruitment platform specializing in the technology industry. This is the first acquisition of the social network under the leadership of Musk, being an action that is in line with the plan to turn Twitter into a 'super application'.

This vision includes adding multifaceted features to the platform, ranging from financial services to engagement tools, with the aim of attracting a broader user base.

The purchase is a combination of equity and cash. The news of Laskie's purchase by Twitter came out initially on Axios and later on Bloomberg. According to both vehicles, the deal portrays the strategic direction that Musk is following to improve the user experience and features of Twitter.

Earlier this week, Laskie's website began to inform that the platform "was no longer in operations". Laskie founder Chris Bakke is famous for his humorous tweets as well as insights into the tech industry, boasting over 140,000 followers, including Elon Musk.

In addition, the billionaire is leaving the command of Twitter and hired Linda Yaccarino to take over as CEO of the company. The goal is to improve Twitter's image for advertisers.

Laskie, Elon Musk's Super Twitter App

However, Laskie's future role on Twitter - beyond the possibility of integrating into Elon Musk's super app - remains a topic of curiosity. Last month, the company, formerly known as Twitter Inc., announced its rebranding to X Corp. This move obviously represents Elon Musk's ambition to design a comprehensive app that offers a wide range of services. This includes everything from text messaging to e-commerce and payments. With the recent launch of encrypted DMs, Twitter has taken its first steps towards this goal. Additionally, Musk has committed to adding voice and video calling capabilities to Twitter. The idea is to establish the app as a potential rival to popular platforms like iMessage, Facetime, WhatsApp and Facebook Messenger. Source: Giz_br


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